Creating a high-impact landing page for Digital Pathways to drive conversions
Building an intuitive, engaging experience to drive action and support Digital Pathways’ mission for underserved communities.
Creative Direction
Website Design
Website Development
Marketing Strategy
Digital Advertising
Social Media
Campaign Strategy
A user-centered experience to boost engagement and drive action.
Digital Pathways is an AI-driven platform backed by the Canadian government, dedicated to helping underserved individuals launch careers in the digital economy. To amplify their mission, we designed a landing page that clearly communicated the platform’s purpose while encouraging users to take action. Our aim was to create a visually engaging, user-friendly experience that captured the platform’s essence. With a streamlined design, dynamic animations, and targeted content, we encouraged immediate engagement and sign-ups.
Building a digital journey that converts.
By focusing on intuitive UX and seamless navigation, we designed and built a landing page that encouraged users to explore the platform. The straightforward design and clear call-to-actions led to increased interaction, resulting in a significant boost in sign-ups.
Delivering results with a strong digital foundation.
Our targeted marketing campaign exceeded expectations, achieving 35 million impressions and 4,600 sign-ups, 364% above the goal. With an 18% conversion rate on the landing page, we set the stage for continued success, building a lasting digital presence for Digital Pathways.
Up next
More work, more impact. See what’s next.
