Designing the Sunday Driver microsite for Enthusiast Motor Insurance
Connecting Australia’s car enthusiasts with an intuitive online experience.
Creative Direction
Visual Identity
Website Design
Website Development
Digital Advertising
Social Media
Campaign Strategy
Client
Enthusiast Sunday Driver
Industry
Motor Insurance
Bringing Enthusiast’s automotive passion to the web.
Enthusiast Motor Insurance needed a digital home for their new Sunday Driver content series. With a legacy website that was cumbersome and limited in functionality, we proposed a microsite as the perfect solution to showcase this exciting new content while maintaining their brand’s integrity. The microsite gave Enthusiast the flexibility they needed to present their content with full creative control and a user-friendly backend for easy content management.
A cost-effective, flexible solution with creative freedom.
Since a full rebrand wasn’t feasible, the microsite allowed us to refresh Enthusiast’s brand with a bold new UX/UI design. We maintained key elements from the existing branding while elevating the look and feel to match the polish of the Sunday Driver series. Our in-house car enthusiasts brought valuable insights into what fellow fanatics would want, from car specs to design preferences. We also conducted a market review of car publications to ensure the microsite’s content and user experience stood out in the industry.
Strategic calls-to-action (CTAs) to drive conversions without interrupting the experience.
Incorporating CTAs into the design was critical to provide business value and guide visitors towards a logical next step. These CTAs, embedded seamlessly into the microsite’s content, encouraged visitors to get a quote from Enthusiast. This strategy capitalised on the credibility of the personalities featured in the Sunday Driver series to drive lead generation. By blending engaging content with clear calls-to-action, we helped Enthusiast connect with their audience in a way that drove both brand awareness and customer engagement.
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